Product
Introducing the new Apple Smart-Watch. Combining the functionality of the smart phone with compact convenience, the Apple iWatch allows you to send and receive text messages and calls, use Siri, check the weekly weather forecast, and, like a traditional watch, tell the time.
Introducing the new Apple Smart-Watch. Combining the functionality of the smart phone with compact convenience, the Apple iWatch allows you to send and receive text messages and calls, use Siri, check the weekly weather forecast, and, like a traditional watch, tell the time.
Place
Using the existing, worldwide Apple and Apple Certified outlets, we can reduce the cost of the introduction of the product. The iWatch will also be available to be purchased on the current Apple sites including 20 locations in Australia alone and 244 in the United States. The use of the Internet may increase the target market by bringing the store into the homes of the customers.
Using the existing, worldwide Apple and Apple Certified outlets, we can reduce the cost of the introduction of the product. The iWatch will also be available to be purchased on the current Apple sites including 20 locations in Australia alone and 244 in the United States. The use of the Internet may increase the target market by bringing the store into the homes of the customers.
Price
Remaining consistent with our competitors, we aim to market the iWatch at approximately $300 depending on the country of sale. Considering we will be continuing to use California has our Headquarters and Manufacturing Hub, prices will be cheapest in surrounding areas and then gradually increase in other parts of the world in accordance with shipping prices.
Remaining consistent with our competitors, we aim to market the iWatch at approximately $300 depending on the country of sale. Considering we will be continuing to use California has our Headquarters and Manufacturing Hub, prices will be cheapest in surrounding areas and then gradually increase in other parts of the world in accordance with shipping prices.
Promotion
Using previously exploited and successful advertisement techniques, we endeavor to bring the Apple iWatch into the homes of our customers. We plan on doing this via the use of both Television and Radio and, for the first time, expand our campaign to social media such as Facebook, Twitter and YouTube. Other techniques such as Billboard advertising will also be used sparking "Word of Mouth" increasing the reach of the Apple iWatch's influence.
Using previously exploited and successful advertisement techniques, we endeavor to bring the Apple iWatch into the homes of our customers. We plan on doing this via the use of both Television and Radio and, for the first time, expand our campaign to social media such as Facebook, Twitter and YouTube. Other techniques such as Billboard advertising will also be used sparking "Word of Mouth" increasing the reach of the Apple iWatch's influence.